We take your privacy very seriously and we are committed to protecting it. We believe that you should easily know what personal data we collect and use, as well as to understand your rights in respect of your personal data.

Our privacy policy (“Privacy Policy”) explains our policies and practices regarding how we collect, use, and disclose the personal data that we collect through our stores or during our events. 

We recommend that you read this Privacy Policy carefully as it provides important information about your personal data.

Our Privacy Policy is designed so that you can easily reach the section you are interested in.

Do not hesitate to contact us should you have any questions or remarks about our Privacy Policy (see section “How to contact us?” below). 

“Hermès”, "we" "us" and “our” refer to Hermès Middle East LLC as the controller, on a joint controller basis with Hermès International, of your personal data, except otherwise stated in this Privacy Policy.

Hermès Middle East LLC is a limited liability company having its registered offices at P.O. Box 115183, Downtown Burj Khalifa at Al Saaha Offices – A (5th Floor), Dubai, UAE under license no 553420.

Hermès Middle East LLC is an affiliated company of Hermès International and a company of the Hermès Group.  Hermès International is the parent company of the Hermès group. For further details on Hermès group, please visit http://finance.hermes.com or consult our Binding Corporate Rules (BCR) on www.hermes.com (list of Hermès Group companies in Appendix 3).

In the Middle East Region (defined as the following countries: United Arab Emirates, Bahrain, Kuwait and Qatar), Hermès International can, in certain cases, act as a joint controller with its independent distributors (hereinafter the “Hermès Distributors”) with regard to the personal data of its Middle East Customers. 
You may consider yourself as a Middle East Customer if:

• Your customer file has been created in an Hermès store located in the Middle East Region;
• Your customer file has not been created in the Middle East Region but you have made at least one purchase and/or reservation and/or order in the Middle East Region

Middle East Customers are subject to the specific processing activities and data sharing related to the aforementioned joint controllership and further explained in this Privacy Policy (see section 4 below for more details).

The Hermès Distributors acting as joint controllers with Hermès International are:

Bahrain: Bahrain Luxury Trading Company WLL, a limited liability company established in the Kingdom of Bahrain, registration number: 63920, registered address: Block 302, Street No. 251, Manama, Bahrain;

Kuwait: Al Mana Retail WLL, a limited liability company established in Kuwait, registration number 337349, registered address: Hawally, Block 2, Ibn Khaldoun Street, Mahmoud Hamad Al Rashid Al Mulla Building, Floor 1, Unit no. 16, P.O. Box 134, Kuwait;

Qatar: Al Mana Retail WLL, a limited liability company established in Qatar, registration number 26406, registered address: at P.O. Box 9440, Doha, Qatar.

For any complementary information regarding the joint processing activities, please contact us.

You can find our contact details in section “How to contact us?” below.

Personal data is information relating to an identified or identifiable natural person. For example, it may include an individual’s name, address and gender.

We may collect personal data directly from you (for example when you purchase an item in a store or attend one of our events) or indirectly (for example from third parties).

Information you provide directly to us

You may provide us with information:

• when you create an account online or in our stores;
• when you subscribe to our newsletter;
• when you purchase products or services in our stores;
• when you visit our stores;
• when you participate in one of our events; or
• when you contact our customer-services. 

Depending on what you provide us with, such information may include:

• your identity (including your first name, last name, gender, image, date of birth);
• your contact details (including your postal address(es), email address(es), phone number(s));
• your personal status (including your title);
• your purchases and repairs (including purchase history, order details);
• your  preferences (including your size);
• certain payment information (including billing information, payment type or method, charge or credit card number); or
• other information you may provide by filling forms or by contacting us (including your feedbacks, or other communications with us). 

We will inform you when your information is required in order to process your request, to respond to your queries or to provide you with our products and services. If you do not provide this information, then it may delay or prevent us from processing your request, responding to your query or providing products or services to you. 

We hope to ensure that the personal data we possess are accurate at all times and therefore we encourage you to update your information in case any changes have occurred. We also may ask you to update your information from time to time.

We recommend that you only provide the data requested or necessary to allow us to provide goods and services to you or respond to your query.

Information shared with our Hermès Distributors in the Middle East Region

For Middle East Customers, the following information is collected and processed jointly by Hermès International and its Hermès Distributors, who act as joint controllers, for the purposes provided in the section 4 below:

• Customer’s identity (title, first and last names);
• Means of contact (e-mail, telephone, postal details) and related consents;
• Customer’s status regarding the annual purchase limits for rare bags;
• Customer segmentation;
• Purchase history and preferences;
• Measures undertaken against inappropriate behaviors and non-authorized resellers.

We remind you that we do not provide our services or products directly to, nor collect personal data of, persons who do not have legal capacity. Therefore, we ask you not to provide us with personal data of such persons.
 

We collect and use your personal data based on one or more of the following legal bases (to the extent permitted by applicable law):

• we have obtained your prior consent (for example, when you subscribe to our newsletter). Please note that for this specific legal basis, you have the right to withdraw your consent at any time (see below “What rights do you have on your personal data?” below);
• the processing is necessary in connection with any contract between Hermès and you (for example, when you make a purchase or use a service provided by Hermès);
• we have a legitimate interest in carrying out the processing and that legitimate interest is not overridden by your interests, fundamental rights, or freedoms;
• the processing is in the public interest (for example to investigate a crime or for scientific research) or is needed to protect your vital interests (for example, to prevent payment fraud); or
• we have to process your personal data to comply with applicable laws and regulations (which may be contrary to a contractual obligation or order from a competent court).

Depending on the context, we may use your personal data in order to: 

• provide you with the products or services you requested;
• conduct checks to identify you and verify your identity;
• Send you marketing communications - with your prior consent (see section “Marketing Communications” below);
• provide you after-sale services;
• respond to your queries, suggestions and requests,
• manage the events you registered and/or participated in;
• protect you, employees and other individuals in our stores as well as our property
• manage purchase limits of certain types of rare products to allow a fair allocation of the products we sell;
• conduct statistical analysis; (including automated profiling for marketing purposes);
• improve our products and services;
• fulfil our legal obligations corresponding to preventing and combating fraud and money-laundering;
• provide information to regulatory bodies when legally required; or
• to detect, prevent and fight against any fraudulent or illegal activity, including to protect your transactions from payment fraud, to act against counterfeiting and against the resale of our products in violation of our terms and conditions of sale and/or outside Hermès distribution network.
• If you are a Middle East Customer, we share some of your information, as explained above, with our Hermès Distributors in the Middle East Region, acting as joint controllers, for the following purposes:
  • to provide you with a consistent customer experience, particularly to enhance our understanding of the customer who visits the store;
  • to implement Hermès’ commercial policy (ex. prohibition of unauthorized reselling of Hermès products, compliance with our policy regarding the annual purchase limits for rare products, etc.);
  • to enable local commercial activation (including the organization of local events and local communications).
     

With your express prior consent (usually obtained by ticking a specific box in a form), you may receive information concerning offers, services, products or events sent by Hermès and/or by other Hermès group companies and/or by Hermès Distributors in the Middle East Region, where relevant (“Marketing Communications”). In such a case, you also accept that your contact information is shared with other Hermès group companies and/or Hermès Distributors in the Middle East Region, where relevant, for this purpose. Please visit http://finance.hermes.com for details about companies of Hermès group. You can also access the list of Hermès Group entities and their location in Appendix 3 of our BCRs available on www.hermes.com and in stores upon request.

We rely on your consent to process the personal data you provide to us for this purpose. Therefore, if you no longer wish to receive such information, you can withdraw your consent at any time (see section “What rights do you have on your personal data?” below).

We may ask you to confirm or update your marketing preferences if you instruct us to provide further products and/or services in the future, or if there are changes in the law, regulation, or the structure of our business.

Your personal data are processed for the period necessary for the purposes for which they have been collected, to comply with legal and regulatory obligations and for the duration of any period necessary to establish, exercise or defend any legal rights.

In order to determine the most appropriate retention periods for your personal data, we have specifically considered the amount, nature and sensitivity of your personal data, the reasons for which we collected your personal data, the service you deserve and expect from us together with the applicable legal requirements. For example:

• With regard to our prospects (potential customers): your data is stored for three years from your last action and then deleted or archived to comply with legal retention obligations; or
• With regard to our customers: your data is stored for the duration of our commercial relationship and for up to ten years and then deleted or archived to comply with legal retention obligations;

We may disclose your personal data only to the parties indicated below and for the following reasons: 

• We disclose your personal data to Hermès employees that need to have access to your personal data and are authorized to process them in order to achieve the aforementioned purposes and who are committed to confidentiality.
• We may disclose your personal data to Hermès group companies: departments in charge of customer relationship, retail, e-commerce, communication, legal affairs, finance, internal audit, IT management and security for the purposes set out in our Privacy Policy and to provide you with a consistent level of service across all Hermès group companies. This may include providing you with the products and services that you have requested, improving the services provided and – with your consent – sending you Promotional Communications concerning offers, services, products or events (for such purpose, you may withdraw your consent at any time – see section “What rights do you have on your personal data?” below).
• For the specific purpose of combating payment fraud, your personal data are communicated to Hermès Sellier in order to process your order and to fight against online payment methods fraud attempts. As part of our legitimate interest to fight against fraud with payment methods, Hermès Sellier, acting as data controller, can transmit your financial information to an external service provider with a fraud detection tool in order to authenticate a payment. Such service provider is committed to confidentiality.

The Hermès group companies are located worldwide. As a result, personal data may be transferred outside the country where you are located. This includes transfers to countries outside the European Union (“EU”) and to countries that do not have laws that provide adequate protection for personal data according to the European Commission.  

To ensure lawful transfers of data, the Hermès group has implemented Binding Corporate Rules (“BCRs”) designed to allow Hermès group companies to transfer personal data from the European Economic Area (“EEA”) to other Hermès group companies located outside of the EEA in compliance with the European data protection law. These BCRs have been approved by the European data protection authorities. For more information on Hermès group’s BCRs, please visit www.hermes.com

For countries where BCRs are not fully recognized as adequate mechanism, transfers are made on the basis of appropriate contractual clauses approved by the data protection authorities. To obtain a copy of the relevant adequate safeguards, you can send us your request (see below “How to contact us?”).
Please visit http://finance.hermes.com for more details about companies of Hermès group.

• Regarding the customers in Middle East, some of your personal data (see section 3.3 above) may be shared between Hermès International and its local Distributors, in the context of a joint controllership, for the purposes mentioned in section 4 above, namely the provision of a consistent customer experience, the uniform application of Hermès commercial policy and the enablement of local commercial activation. As those Distributors are located in countries not determined by the European Commission as providing an adequate level of protection for personal data, the transfers will be under an agreement which covers the EU requirements for the transfer of personal data outside the EU, such as the European Commission approved standard contractual clauses, or under other appropriate safeguards.
• To obtain a copy of the relevant adequate safeguards, you can send us your request using the details in Section “How to contact us?” below.
• Hermès may also disclose personal data to third-party providers acting on behalf of Hermès and approved by Hermès. All such processing is based on our prior instructions set out in a binding contract that is compliant with the requirements of applicable law. Such disclosures are made for different purposes including:
  • IT development and support;
  • Hosting and carrying out marketing and business studies and marketing campaigns;
  • Verifying your information, authenticating payments and processing orders and payments, to third parties that provide credit reporting, payment or order fulfilment services;
  • Delivery services
  • Data quality management services (standardization, deduplication…)...

These providers are committed to confidentiality and are not permitted to use your personal data for any other purposes. We also require them to use appropriate security measures to protect your personal data. 

Part of those service providers are located outside of your country, notably outside the EU. We have taken steps to ensure all personal data is provided with adequate protection and that all transfers of personal data, including outside the EU are done lawfully. Where we transfer personal data outside of the EU to a country not determined by the European Commission as providing an adequate level of protection for personal data, the transfers will be under an agreement which covers the EU requirements for the transfer of personal data outside the EU, such as the European Commission approved standard contractual clauses, or under other appropriate safeguards. 

To obtain a copy of the relevant adequate safeguards, you can send us your request using the details in Section “How to contact us?” below.

• We may be required by the binding requirements of an applicable law, or for the purposes of responding to legal proceedings or other lawful requests to disclose your personal data to authorities or third parties.
• We may also disclose or otherwise process your personal data, in accordance with applicable law, to defend our legitimate interests (for example, in civil or criminal legal proceedings). For example, we may disclose such personal data as necessary to identify, contact or bring legal action against a person or entity who may be violating our Terms and Conditions of Sale and Use.
• In the event that Hermès, or all or part of its or their assets, are acquired by a third party, your personal data may be included in the transferred assets.
• The parties identified above to whom we may disclose personal data are committed to confidentiality and are not permitted to use your personal data for any purposes other than as specified in this notice. We also require them to use appropriate security measures to protect your personal data.

All your personal data is strictly confidential and will only be accessible, on a need-to-know basis, to duly authorized personnel of Hermès and other persons or entities stated in this Privacy Policy that may have access to your data and third providers acting on our behalf with appropriate technical and organizational security safeguards in place.

We have implemented security measures to protect your personal data against unauthorized access and use. We follow appropriate security procedures in the storage and disclosure of your personal data so as to prevent unauthorized access by third parties and to prevent your data being accidentally lost. We limit those who access your personal data to those who have a genuine business need to access it. Those who do access your data are subject to a duty of confidentiality towards Hermès.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so. 

We also require those parties to whom we transfer your personal data to comply with the same. However, unfortunately, the transmission of information via the internet is not completely secure. So, we cannot ensure the security of your personal data transmitted by you to us via the internet. Any such transmission is at your own risk and you acknowledge and agree that we shall not be responsible for any unauthorized use, distribution, damage or destruction of your Information, except to the extent we are required to accept such responsibility under the law. Once we have received your personal data, we will use the security measures abovementioned.

In accordance with the applicable data protection laws, you can, at any time, request access, rectification, erasure and portability of your personal data or restrict and object to the processing of your personal data. A summary of these rights is provided below:

Your right of access: the right to be provided with a copy of your personal data, along with information regarding their purposes of processing, the recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries, where possible the data retention period, your rights, (if relevant) any available information as to the source of your personal data, the existence of automated decision-making, including profiling (if relevant).

Your right to rectification: the right to require us to correct any mistakes in your data or to complete your information.

Your right to be forgotten: the right to require us to delete your personal data — in certain situations.

Your right to restriction of processing: the right to require us to restrict processing of your personal data — in certain circumstances, for example if you contest the accuracy of the data.

Your right to data portability: the right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party — in certain situations.

Your right to object to processing: the right to object:

• at any time to your personal data being processed for direct marketing; or
• in certain other situations to our continued processing of your personal information, e.g. processing carried out for the purpose of our legitimate interests.

Middle East Customers also have the right to request that the essence of the arrangement between Hermès International and the Hermès Distributors be made available to them.

You may at any time decide to withdraw your consent to the processing of your personal data. If your consent is withdrawn, it does not prevent us from processing your personal data based on other legal bases (if any), such as fulfilling your orders and storing your order data as required by applicable law. 

If you no longer wish to receive our marketing/promotional information, we remind you that you may withdraw your consent to direct marketing at any time directly from the unsubscribe link included in each electronic marketing message we send to you. If you do so, we will promptly update our databases, and will take all reasonable steps to meet your request at the earliest possible opportunity, but we may continue to contact you to the extent necessary for the purposes of any products or services you have requested.

You also have the right to lodge a complaint with your local data protection authority in case of alleged infringement of the data protection rules applicable to you. 

To exercise any of your rights identified above, please contact us using the contact information below (see “How to contact us”).

Please note that upon exercising any of the rights listed above, you will be requested to let us know what right you want to exercise and provide information (copy of an identity card, passport or other legally recognized identity) for identification purposes in order to process your request and protect you against fraudulent requests from third parties.

In issues relating to your account, to withdraw your consent, to ask general questions or to lodge a complaint, please contact our Customer Service:

• By email: privacy@hermes.com
• By mail: Hermès Middle East LLC - P.O. Box 115183 – Al Saaha Offices - A - office 513 – Dubai - UAE

In issues specifically related to marketing emails, we remind you that you can, at any time, directly unsubscribe through the “unsubscribe” link in any electronic marketing messages we sent to you.   

If you have any questions or concerns about our Privacy Policy or data processing, you may contact our group Clients Communication team at: privacy@hermes.com. 

Our Privacy Policy reflects our current practices at the “Effective Date” stated at the top of this Privacy Policy and is subject to change and update from time to time. When we post changes to our Privacy Policy, we will modify the "Effective Date" at the top of this document to indicate when such changes have come into effect. 

If we change our Privacy Policy in a material way, we will inform you through a notice advising of such change at the beginning of this Privacy Policy.  

You can access to the privacy policy of Al Mana Retail by clicking here.